Creating a brand with creativity at its core
As the recreational THC market becomes increeasingly saturated, it takes a lot for a brand to stand out in the category. Design is more important than ever; an indicator of compatibility with a creative consumer, and a competitive advantage on the shelf.
With a brief to conceptualise and design a brand of cannabis infused artisinal teas, intended to energise or soothe the soul, we imagined a product that speaks to a discerning creative mind. The result of the design process is a product that looks at good as it feels, and a positioning that marks the intersection between recreation and ceremony.
High Tea marks the intersection between recreation & ceremony.
Choose an infusion
The High Tea range comes in two variants. Choose from an uplifting and invigorating sativa blend with chai, cinnamon and orange peel - or a deeply soothing infusion of indica strains complimented by jasmine, lavender and chamomile.
To represent these two infusions in a graphic language, we used colours and symbols to distinguish between night and day - producing two distinct products that look incredible when purchased together or alone.